Experiential Marketing Internship

ompany Description:

Equals Brewing Company was founded in 2018 and has quickly grown to be a well-respected partner in producing great beers, ciders, and ready-to-drink products for many of Ontario’s and Canada’s favourite breweries and brands. Equals launched Bangarang Hard Seltzer in 2020, which has grown to be one of the fastest-growing RTD brands in Ontario. In 2021, Equals launched Shake Lager, which won a gold medal in its first appearance in the Canadian Brewing Awards. Recently, acquiring the successful Side Launch brand to add to our growing portfolio of award-winning alcoholic beverages.

We know the key to our success and fast growth is because of our people and teams! We are looking for a passionate, driven, and intelligent individual to join our team and become a part of a vibrant and fun culture. As a growing company, we are looking for individuals who are ready to take initiative and deliver results.

Role Summary

This position is responsible for the smooth operations of activation events and reports directly to the Trade Marketing and Experiential Manager. As the leader of the experiential team, this individual will provide guidance and support to the team and focus on getting our products into the customer's hands and creating a memorable experience. This position requires someone who is fun, organized, adventurous, and able to exemplify the band!

Responsibilities:

• Responsible for the set-up, orientation, and tear-down of each event. Providing assistance and guidance to team members for the entire duration of the event.
• Act as a brand ambassador by actively engaging with consumers at events and other activations such as concerts, festivals, markets, samplings, and more.
• Lead and work with the team to provide an exciting and memorable experience for everyone interacting with our brand.
• Take ownership of the vehicle, product, and equipment to ensure it is consistently in good working order and clean.
• Work with the team and manager to determine what and quantity of products to bring to each event. Manage the inventory of products and event equipment.
• Serve products to customers at events and activation sampling by following the venue requirements per event.
• Provide weekly reports that regard the sampling numbers, consumer feedback, competition updates, and team review of events.
• Monitor each product being served to ensure the quality of each product and provide quality tasting experience for consumers.
• Collaborate with the Sales and Marketing team to support initiatives, complete required duties and tasks as assigned, and provide advice and interpretations to support innovation.

Qualifications:

• Strong communication skills, both written and verbal
• Strong organization skills and demonstrated ability to take initiative
• Previous experience working in events, serving/bartending, marketing, and/or customer service
• Strong competency in Google Docs, Google Sheets, and Microsoft Office
• Passion to join the beverage industry, specifically working with RTD/Beer/Spirits
• Smart Serve Certification is required
• Passionate about Side Laumch, Bangarang, and Shake Lager products and shown desire and initiative to tell it to everyone
• Experience with social media and marketing would be considered an asset

Working Conditions:

• Flexibility required for hours of work and shift lengths
• Seasonal Contract focusing on Wednesday-Sunday. Due to the nature of events, schedule times may vary depending on the requirements of each event.
• May be required to lift items up to 20+ lbs.
• G License is required, the candidate will be using a company van
• Driving across Ontario may be required
• Working locations may be indoors or outdoors

Job Types: Full-time, Fixed term contract
Contract length: 4-6 months

Benefits:

• Casual dress
• Company car
• Company events
• Paid time off
• Store discount

Flexible Language Requirement:

• French not required

Schedule:

• Day shift
• Evening shift
• Monday to Friday
• Weekend availability

Application question(s):

• What product of ours (within our brands Side Launch, Bangarang, Shake Lager) are you most excited to try or is your favourite?

Licence/Certification:

• G2 or G Driving License (required)

Willingness to travel:

• 50% (preferred)

Work Location: One location

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