Digital Marketing Specialist

We're TagsforHope - a pet fashion company on a mission to make the world a better place for animals.

Based in London, Ontario, we're proud to create high-quality, fashionable pet products that make pets look and feel awesome.

At TagsforHope, we believe that pets are more than just furry companions - they're part of the family.

We're seeking a digital marketing specialist with B2C experience in bringing products to market to join our team and help us create magic. The ideal candidate will focus on branding, paid ads, SEO, and identifying growth opportunities to drive top and mid-funnel performance, while also implementing strategies and providing direction to other team members.

Additionally, you would be managing all aspects of our email campaigns, including launches, mission emails, creating proper flows, and continuous A/B testing.

Finally, you would nurture leads captured through paid lead generation efforts and turn them into life-long customers.

This is a full-time, in-person position.

If you're ready to take on an exciting challenge and join a team of fun-loving pet enthusiasts, we want to hear from you!

Start: ASAP

Your mission:

• Develop branding tactics and strategies to make TagsforHope a household brand name
• Manage our social media paid acquisition channels that include Facebook, Instagram, YouTube, TikTok, and Pinterest
• Manage our Google Search ads
• Identify growth opportunities to drive top and mid-funnel performance
• Manage and plan all aspects of our email marketing
• Work on copywriting marketing messaging on our store website, retail displays, packaging, ad content, and more
• Create and edit digital ad content that includes marketing images and social media videos
• Participate in brainstorming meetings to develop the next product ideas
• Directly work with and report to the CEO at TagsforHope

Perks:

• Competitive pay
• Daily impact on one of the greatest DTC pet fashion brands in Canada
• Comprehensive benefits with medical, dental & vision coverage
• Bonuses and flexible work schedule
• Part of a passionate and creative team
• Many growth and learning opportunities
• Pet-friendly office and plenty of complimentary TagsforHope™ products

Qualifications:

• Minimum of a 2-year Marketing, Communications, or Advertising Education
• 2-3 years of experience in digital marketing, with a focus on B2C product marketing, branding, and social media management.
• Proven experience in managing and optimizing paid ad campaigns on platforms like Facebook, Instagram, YouTube, TikTok, and Pinterest.
• Strong knowledge of SEO best practices and experience in implementing them.
• Strong knowledge of Google Merchant Center
• Experience in developing and executing email marketing campaigns, including A/B testing, lead nurturing and creating marketing flows.
• Excellent copywriting and content creation skills
• Proficiency in creating and editing digital ad content, such as marketing images and social media videos.
• Strong analytical skills to measure and report on campaign performance and identify growth opportunities.
• Experience working in a fast-paced, collaborative environment, and comfortable reporting directly to the CEO.

Nice to haves:

• Passion for pets and a strong understanding of the pet industry is a plus
• Photoshop and Illustrator experience
• Adobe Premiere Experience

About TagsforHope:

We're a pet fashion brand on a mission to make the world a better place for animals. Started by two brothers in 2014, we're proud to say that we've served almost a million customers worldwide. We create fashionable, durable, and fully-featured pet products right here in Canada. Plus, we've built a pretty awesome community of pet lovers along the way. We're leading the way in the pet fashion industry and we're just getting started. Join us on our mission to create a brighter future for all animals!

EEO Statement

TagsforHope is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

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